The lawsuit may delay the rebranding plan of the Libra Association. The finance app Diem claims that Facebook steals the name of the company.\r\n\r\nAs we know, Facebook had plans about changing the name of\u00a0Libra\u00a0Association to the\u00a0Diem Association. They announced it with the press release on\u00a01 December. It is the cryptocurrency project of Facebook. It will be stablecoin and derive its value from the dollar. Their purpose of rebranding the Libra Association is to get rid of a negative impression when it was released first. Impression was about regulatory considerations toward association. They find the solution in changing the name to the Diem, which translates to \u201cday\u201d from the Latin language, and it will be the beginning of the new day for them. They were planning to launch the project in\u00a0January 2021.\r\nReaction from Diem\r\nRebranding the Libra was a good idea but changing it to Diem was problematic. There is another startup with the same name. Finance app\u00a0Diem\u00a0told the\u00a0Sifted\u00a0that they are threatening Facebook by lawsuit due to the copying the name. The CEO of the Diem,\u00a0Geri Cupi, commented about the case in the statement:\r\n\u201cWe were flabbergasted on 1st December to find that Facebook\u2019s Libra Foundation had chosen to rebrand to Diem. As a small startup, we are concerned that customer confusion resulting from Libra\u2019s actions will significantly impact our growth.\u201d\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nWe can conclude that it is the second time that they want to launch a cryptocurrency, and they face hardships. Investor in Diem, Adelsbach, commented: \u201cThey (Facebook) took the view that we can just crush them, we are Facebook.\u201d\r\n\r\nDiem commenced the activities in October. Diem is the finance app that you can sell your belongings without waiting for others to bid for it. They want to make selling things online as fast as possible. The slogan of the company is \u201cYour\u00a0Bank of Things.\u201d Till now, they have half a million followers on Instagram. The CEO worries that the name will cause misconceptions among the customers.\r\n\r\nTill now, there is not an official statement by Facebook.